Trust the Bum "We’re just like you. We love to play in the sun. The bad news is, one in five of us will get skin cancer due to sun exposure. One in five. That’s more than all other cancers combined. The good news is, we can reduce the risk by 80% simply by regularly using approved sun care products. In 2010 we created a new high quality lifestyle brand of sun care products specifically formulated for people who live and love in the sun." made in the USA by people who love the water!